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Client: PetEdge

Theme:

Business-to-Business Email Newsletter for groomers

Business-to-Business Email Newsletter for retailers and groomers

Target Audience: Professional Groomers

Target Audience: Independent Retail Pet Store Owners

SUBJECT LINE: The Royal Pets Request Your Presents

From: Royalty@PetEdge.com

Re: Holiday gift purchases

The Prince and Princess of Pets desire new clothes and furniture for the coming holiday season. Anticipating your wish to please the Canine Crown, PetEdge.com is acting as the repository for the royal gifts. Please examine the preferred gifts we feature below and order as soon as possible to avoid the holiday rush so the royal couple wil not be disappointed.

You most humble and obedient servant,

PetEdge.com

East Side Collection™ Royalty Jerseys

Outfit any four-legged prince or princess in crowning style. Jerseys are made of a rich polyester satin material with soft white cotton trim. Sparkling magenta screen print of crown completes the flashy-fun look.

East Side Collection™ Royalty Caps

Add chic style to any dog’s look. Glamorous crown design with prince or princess logo offers fashion that rules, whatever the occasion. Ear holes and an elastic back strap keep cap secure.

Aria™ Maribou Tiara

A great impulse item that is priced to move off your shelves. Features wild pink feathers for pomp and fun. Attaches securely to fur with a barrette clip backing.

Pet Studio™ Crown Picture Frames

Give your customers the perfect setting for pictures of their little princes and princesses. Color-coordinated Prince (blue) or Princess (pink) designs on polished metal. Frame measures 7 3/4"L x 7 3/4"H and holds a 3 1/4" diameter photo.

Slumber Pet® Li’l Royal Beds

A canopy-style top with a Prince or Princess monogram offers small animals comfort fit for a prince or a princess.

Pet Studio™ Royalty Dishes

An attractive blend of colors, stripes and polka dots. Fun dishes are shaped like bones, with decorative crown accents, with a "Prince" or Princess" design in the center. Dishwasher-safe.

SUBJECT LINE: Experience Shear Excitement or Get Your Money Back!

We're so sure you'll love our Master Grooming Tools™ 5900 Series shears that we want you to use them for 45 days and then return them for a FULL REFUND if you don't agree. These shears feel good to hold, are perfectly balanced, and their finely-honed blades work wonders, but you can really only know this by using them yourself. Place your order today and experience the great value and high quality of Master Grooming Tools.

Master Grooming Tools 5900 Series

Featuring dial adjusters, indentations for your fingers, and detachable finger rests, the 5900 Series Shears are designed to reduce hand fatigue and increase productivity. They have a Rockwell Hardness rating of 58 – 59, are hot-forged to stay sharp, and produce an exceptionally clean line. They have a great price too!

4" Ear/Eye Shear, Ball Nose $37.99

6 ½" 30-Tooth Thinning Shear $54.99

6 ½" 42-Tooth Thinning Shear $59.99

7 ½" Straight Shear $49.99

8" Straight Shear $49.99

8" Curved Shear $59.99

8 ½" Straight Shear $59.99

9" Straight Shear $59.99

Master Grooming Tools Flexible Slicker Brushes

Get the flexibility you need to deliver superior grooming results without sacrificing your hands and wrists in the process by using our Flexible Slicker Brushes. We made the slicker heads flexible, so they'll conform to the animal's contour, and every slicker has two brushing options: straight and angled pins. The smaller, single-sided brushes are ideal for smaller pets, while the larger, double-sided brushes are best for larger dogs. Hard brush style is designed for tough mats, and the soft brush style is great for lighter jobs. Each brush is blister-packed for easy retail display.

Single-sided/Hard $7.99 Sugg. Retail ($19.99)

Double-sided/Hard $9.99 Sugg. Retail ($24.99)

Single-sided/Soft $7.99 Sugg. Retail ($19.99)

Double-sided/Soft $9.99 Sugg. Retail ($24.99)

SUBJECT LINE: Winter Warning for Pets: Fur Coats May Not Be Warm Enough

Sometimes a fur coat isn't warm enough, even if it's the one you were born with! Dogs, in particular, can suffer from exposure to cold, wet weather just like their owners. Also, just like their owners, they can be protected from the elements with quality winter coats, jackets, and sweaters. Offer winter pet apparel to your customers now, while the weather calls for it, and take advantage of our special pricing. While supplies last, PetEdge is selling some of our finest Casual Canine winter pet apparel at significant discounts only to independent retailers and pet care professionals. You will save up to 60% on our already low wholesale prices on these items, but you need to order now because the sale ends January 18, 2008.

Casual Canine Snowsuit (ZA432)

Zip-off hood and four-legged design lock out the elements while the polyfilled, insulated nylon shell helps keep body heat close to chilly dogs. For extra versatility, legs zip off to turn snowsuit into a jacket. From $10.49

Casual Canine Barn Coats (ZA426)

The polyester side helps repel wind and water to keep dogs dry and safe from the elements, while the soft fleece side traps body heat to provide a den of snuggly comfort. Securely fastens at neck and belly and includes a leash hole for easy outdoor walking. From $4.99

Casual Canine Jackets with Reflective Stripes (ZW868)

Reflective Jackets are made of brushed fleece that’s soft to the touch and lined with cozy, heat-retentive polyester fleece. Smart looking Jacket sports two reflective strips on the back to increase visibility at night. From $5.99

Casual Canine Snow Parka (ZA725)

Weather-resistant, quilted nylon shell is stuffed with warm polyfill and lined with cozy, warm fleece. Matching knitted scarf and detachable snap-on hood make this coat for dogs perfect for a range of weather. From $6.99

Casual Canine Argyle Turtleneck Sweaters (ZA713)

A classic fashion pattern combined with a super soft knit and easy pullover style that’s comfortable and easy for pets to wear. These sweaters for dogs also feature ribbed cuffs and a turtleneck collar. From $3.99

Target Audience: Independent Retail Pet Store Owners